10 Benefits of Branding



10 Benefits of Branding
By Judy Winslow




You may be wondering why Branding is so important to the success of your business. Consider the points below, to see how they would contribute to the growth and bottom line of your venture.



1. A sharp focus will be created this clarity will increase your overall effectiveness.



2. Your marketing activities will be more likely to attract the right prospects for your service.



3. Your business development plan will be aligned with your personal values for increased success, with reduced stress.



4. Core messages will be created that truly reflect the features, benefits and unique qualities of your product or service.



5. A clear consistent product & presence will instill confidence in your customers. You will naturally create a sense of reliability, and responsibility.



6. Gives your business a structure and plan, giving you the time to focus on other aspects of the business.



7. Brings order to your day, creating systems to take the stress out of your business activities.



8. Informs the culture of the business so everyone involved can easily support the business goals.



9. Allows for a strategy driven business that will increase revenue-generating systems.



10. A strong brand will establish you and your business as experts in your field.



If you need further convincing consider the businesses you admire and consider if they have a plan in place. I would bet that they do. Now consider, how might a strategy such as this drive your profits?




As a Coach/Consultant/Speaker with a strong focus on Branding, award winning graphic abilities, plus a marketing and business development background in both the corporate and entrepreneurial worlds,
Judy Winslow offers her clients a unique perspective. She is committed to assisting people worldwide in their personal and professional growth. Her result oriented processes have enabled companies of all sizes to grow and her diverse clientele ranges from Fortune 500 companies to start-ups seeking specialized branding and innovative communications strategies. All of her work is customized to fit the needs and vision of her clients to ensure their sound success. Contact her at BrightPointeInfo.com or 941-586-7440



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HDTV PC Tuner Guide

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The Supplement You Really Need for Aching Joints

The Supplement You Really Need for Aching Joints
By Darrell Stanton

No illness on earth is more likely to cause disability than osteoarthritis (OA). This well-known degenerative disease affects 140 million people in the United States alone, and 80 percent of people over the age of 50. In fact, if you are even 30 years old, theres a 50-50 chance that osteoarthritis affects you.

Most people take care of their own arthritis treatment. The drug of choice is usually over-the-counter non-steroidal anti-inflammatory drugs (NSAIDs), such as aspirin and ibuprofen.

The problem with NSAIDs is that they cause acid stomach, peptic ulcer, and, in rare instances, kidney or liver failure. Worse, there is even evidence from clinical observation of real arthritis sufferers that ibuprofen, indomethacin, and naproxen sodium actually accelerate the destruction of joint tissue.

If you take these pain relievers for your achy joints, youll just need more. Thats why your objective should be to treat your joints, not your pain. And one of the best ways to build back your joints is to take glucosamine.

Glucosamine stimulates the joint to produce glycosaminoglycans, the building blocks of collagen that buffers and lines the joints.

There is wide agreement in the medical literature that a lack of Glucosamine may be one of the most important contributing factors to the progress of OA. At least three published clinical studies confirm that Glucosamine gives better results than aspirin or other NSAIDS in the long-term relief of pain.

Glucosamine is not anti-inflammatory. It does not affect the central nervous system. Instead, it corrects the underlying problem in the joint.

One of the three studies found that Glucosamine is more effective than piroxicam (Feldene). In fact, if you are taking Feldene, you might just want to switch to glucosamine. The study found that glucosamine by itself was better for relieving pain than glucosamine and Feldene together.

Probably the only reason not to use glucosamine is that people who are severely overweight may not respond as well to it. They need a larger dose.

Glucosamine can also raise blood sugars, but not if you take a sugar-free formula.

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To learn more about the essential ingredients for arthritis relief and become pain free visit, http://www.naturalhealthstore.org or visit, http://www.naturalhealthstore.org/arthritiscure for even more information on arthritis.

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Property Renovations: Part 2 More Focus Areas

In Part One of our discussion, we focused on several aspects of home renovation that are important for success in your investment. Last time, we focused on more of the smaller details - the garden, repairing and touching-up minor damages, fences, etc. Now, we should focus on some of the more noticeable areas of property renovations.

It?s very important to check for any electrical or plumbing problems before you start doing any painting on the interior of the home. This way, you won?t run into any problems down the road with re-painting if any damage occurs.

Painting your interior is important stuff - you?d be surprised at the degree that paint affects the selling price. The key is to do your math first; if you feel like painting yourself would save enough money and could be in done in an adequate amount of time, you should use the do-it-yourself approach. However, if you are inexperienced and are unable to devote enough time and effort into the project, letting a professional do the job is probably the safest route.

When approaching the paint job, keep in mind the K.I.S.S. principle: Keep It Simple, Stupid! Don?t let your personal preferences affect the way you go about your property renovations. The following are some basic painting rules you should follow:

1. Always prepare surfaces prior to painting. Be sure to wash down walls, and repair any cracks or holes, and sand, where needed. Bathrooms and kitchens are the most susceptible to grime and mold, so pay close attention.

2. Use one color. It saves you time and money. Gloss paint usually appears darker, providing slight contrast. The condition of the trims should determine the use of gloss or semi-gloss. Remember, as well, that gloss tends to highlight imperfections.

3. Make a trip to the paint store and browse the newest colors. Feature walls are an effective way to add some pizzazz to your paint job. Dark, small rooms and dark paint do not mix; this only enhances the problem.

4. If there are darker colors or wall stains, you should use a special sealer. If you don?t, and you apply extra coats of paint, the walls will remain stained.

5. Wallpaper trims often add a nice touch, so apply when needed.

The kitchen, for many homeowners, is the center of attention. Kitchen remodeling, however, can get pricey, so you may want to stick to changing minor features on the property. Renovations such as new bench tops, repainted cabinet doors, and new wall tiles are all simple fixes. New door handles, faucets, and wallpaper trims are all low-cost solutions, as well.

Sometimes a quick facelift isn?t enough. On some occasions, a kitchen may need to be fully replaced. If this happens, remember the K.I.S.S. approach, and don?t go overboard. Many suppliers offer kitchen kits which are ready to assemble; these can help save loads of time if you come across them. Keep the kitchen light and bright, with cheerful curtains.

Make sure all appliances are in working order, and only replace if it is unavoidable. Install a durable floor, and test all faucets, to ensure that water pressure is adequate. If you run across second-hand items in good condition, make use of them.

Everything you just read is very important to property renovations, but we are finished here, yet. In the third installment, we?ll discuss even more tips that can help you achieve success.

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SelfPublishing

Self-Publishing
By Carol Ann Culbert Johnson

What is self-publishing? This is a concept we all want to know. Self-publishing is paying to have your book published. What is so wrong with that? We have traditional publishers, and we have publishers like iUniverse.com, Lulu.com, Outskirtspress.com, and Booksurge.com. There are many more, but these are some of the popular ones.

As I browse their websites, and their bookstores, I see that I am not the only one interested in self-publishing. There are tons of authors who have given this path some serious thought, and actually utilized their knowledge to make their dreams come true.

Authors have no choice in the matter because we just cant depend on the traditional process to make our dreams a reality. I sent my book proposal out so many times I think my eyes are going blind or something. The traditional publishers send informal rejection letters, and some of them do not even bother to send anything. You figure if you do not hear from them in six months, they discarded your partial manuscript in the slush pile which went automatically to the garbage pile. How insensitive is this?

If I am being rejected, I want to know the reason why, and a nice letter with my name and address on it, addressed exclusively to me, explaining the fact that you read my manuscript and what you did not like about it. This kind of rejection will give me the courage to send out my manuscript to another publisher with some revisions that I received from a rejected publisher.

Authors work hard to make their books marketable by writing what is being published, and revising our hearts out. In my case I have an editor, which I pay handsomely to make sure that my book is up to market value. My editor is a published author herself, so shes knowledgeable on what I need to make my novel publishable. Shes worth the money and the information she has educated me with.

There are publishers who will not give you the time of day if you self-published your work. I think this is a myth and a rage within itself. Authors believe in their books, and its their job to make sure that readers read them, and a self-publisher will enable this. They are equipped in publishing your book, and enabling you to promote it, and not worry about the publishing side of it.

I worked with Lulu.com and this is a very inexpensive way to get your book published, and it takes less than an hour. The service is recommended because it enables anyone to publish a book, but my advice is making sure that your work is edited. Lulu.com provides the publishing tools, but its up to you to do the marketing, and thats with traditional publishers too. Authors are going to market their books by word of mouth, business cards, bookmarks, and postcards. This is a way for readers to know that we have a book published, and we want you to read it.

There are authors who are so dissatisfied with iUniverse.com and some of the other self-publishers that they are coming up with their own publishing houses. This is good also, but its going to cost a lot of money, and remember money is the key here.

Why should we pay money to publish a book? We should find a traditional publisher and let them pay us because our product is worth it and then some. We pay to get our work read. It does not matter how we manage the task, but the essence of the book. My debut novel I Confess is a collection of twenty-two, confession short stories, published by a traditional publisher. The process took a very long time, and patience was a virtue I did not have. I am highly proud of my debut novel, but there are still people who do not know my book exists. Its my goal to sell one million copies. This book is superior, and should be read.

I have spent money to go to college, buy clothes, food, books, take trips, buy houses and other material things in life, and so why not pay to self-published my book? I do not have to wait long for the entire process, which is a highly-acclaim attribute in self-publishing. There are many well-known authors today who have taken this path, and this passageway has led to success in ways unbelievable for many authors.

I am a romance author, and I have many stories to tell, and many books to write. I am going to get my book out there so readers can enjoy the stories I tell. Short of illegally doing it, I will continue to pursue the self-publishing path, and encourage others to follow in my footsteps. New writers are making their presence known and there are no ends to the many books that will be promoted soon for this year and many years to come.

Rejection is available at Lulu.com and Torn Between Two Lovers will be coming soon by Outskirtspress.com. I have more books in the works, and will publish them with iUniverse.com and more with Lulu.com and Outskirtspress.com. I have a voice and stories to tell, and they will be told. My books can also be purchased at my website at www.carolannjohnson.net so take a ride with me and romance.

And remember that when we want something done, a kingdom of wild horses wont stand in our way to make our dreams and goals come true. Self-publishing is a phenomenon I recommend, and it is here to stay for many generations and years to come. This author is ecstatic!

Copyright by Carol Ann Culbert Johnson

Carol Ann Culbert Johnson is a published author of I Confess, Rejection, Articles for the Soul, and Torn Between Two Lovers. She lives in Oak Lawn, IL, and busy at work on many more books. Ms. Johnson works full-time at a clinic, and she attends Ellis College for her BA in English/Professional Writing. She has just finished her Associate Degree in Paralegal Science.

Please visit Ms. Johnson's website at http://www.carolannjohnson.net and sign the guestbook.

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Paid Surveys Are An Easy Way to Supplement Your Income

Paid Surveys Are An Easy Way to Supplement Your Income
By Rick Johnston

I don't know about you but I've made money doing paid online surveys. It's a great way to make a little extra money, but there's a few things that they don't tell you in the sales letter.

First off, get another email account that you don't mind getting spammed. As soon as you sign up, you'll get slammed with every offer under the sun. Then if you try to unsubscribe, you get put on another list where they sell you something else. Even with the Can Spam Act, they still do it. Many of these guys are overseas where American laws don't apply.

Secondly, you'd better realize you'll be spending a great deal of time doing paid surveys online. A typical Information Technology survey can go for over a half hour. Couple that with all the smaller things, you'll have to do and you won't get out from in front of the computer.

Thirdly, this won't make you rich. They showcase a lady that makes 2000 dollars a month. Do I believe it? Yes, but that lady is not leading a very fulfilling life. She's probably chained to her computer. I make about 100 dollars a month, extremely part time. Will you do the same? I have no idea so I won't guarantee you'll do the same. My job in information technology is why I keep getting higher dollar surveys.

Next, you must sign up for a bunch of different paid survey services. You can't sign up for one service and expect to get anywhere. After a while you can decide which services are sending you survey's you want to do and get rid of services that aren't working out.

Many different company's and industries need your unvarnished opinion on their produccts. Examples of industries that use paid online surveys are automotive manufacturers, IT consulting companies, airlines, supermarkets, and hotels. If you have a strong interest in one of these businesses when a survey is made available you will be contacted and asked to participate. You may even get to participate in a focus group.

In conclusion, paid online surveys are an easy way for just about anyone who spends time at the computer to make a little supplimental income. They are also a great way of making sure your opinion is heard and really knowing that someone is taking your suggestions into consideration. Who knows, maybe your suggestion or opinion will change a major product or service.

Rick Johnston is the owner of http://www.ebookpayoff.com. It is a site that deals with paid online surveys and other ways to make cash online.

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One Catch22 of Internet Marketing For Authors

One Catch-22 of Internet Marketing For Authors
By Seth Mullins

When I became a published author, little over a year ago, I realized that my publisher would be doing next to nothing to push my book. So I started researching ways of doing my own promotion. I read about preparing press releases, doing book signings, methods for approaching that various media.

Somewhere along the line, I began to have more sober thoughts. Wait! I dont even own a car. What am I gonna do, hitchhike around on an authors tour? And most authors dont get offered interview spots on T.V. and Radio unless their book is ALREADY a bestseller or unless the topic theyre writing about ties in with some current and news-worthy event.

Basically, the tried-and-true methods of book promotion were beyond my means or just not feasible. No one wanted to review my book because I was an unknown author (!) The editors of the local papers and the folks at the college radio never replied to me.

Then the idea hit me: I could reach as many people on the internet, and not even have to leave my house. From that time on, I devoted hours to traversing the web. I participated in discussion forums, submitted my title to book lists like IBLIST, wrote and posted free to reprint articles with attached authors bio and links to my website on AuthorsDen. And on that site I posted a full bio, links to my book page on my publishers site, and sample chapters.

Some weeks as many as a hundred people would visit my site, and a dozen would read my excerpts. This went on week by weekover a years time.

How many books did I sell as a result of this (not including other efforts)? I could count them on my fingers. So what happened there?

Heres my hypothesis, and it has to do with the average persons perception of the web. See, to an author it seems a natural place to be exposed and generate sales. But to others, its a wide ocean of FREE information, a kind of cyber-library. My guess is that my visitors read through my sample chapters and enjoyed them.

Then they moved on, continuing to browse the endless field of free-to-view content that will forever come-hither in response to their keystrokes.

Seth Mullins is the author of Song of an Untamed Land. Visit his complete blog at http://www.writingup.com/blog/sethmullins

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